We’ll begin with a guided consultation call, where we’ll work together to better understand who you are and the goals you’re aiming to advance. From there, we’ll refine our understanding of your target audience, determine the most effective ways to reach them, and identify the ideal platform or platforms to use—within the scope of your needs and budget. This could mean banners for paid campaigns, a landing page, a website, brochures—or any combination of these. In short, that’s the idea.